A short-form, TikTok-style UGC video created to spotlight the Color Wow Color Security Shampoo and Conditioner duo. This content focuses on high-shine results, clean beauty visuals, and the transformative power of the product for coloured and frizz-prone hair. The video includes a natural voiceover, product close-ups, and a satisfying before-and-after hair transformation to highlight the lightweight, residue-free formula.
Sunshine styling made easy – I concepted and directed this vibrant summer co-ord reel for Very, spotlighting matching sets as a go-to for warm-weather dressing. Designed for Reels and TikTok, the content blends bold colour, movement, and effortless outfit inspo to capture attention and spark saves.
The ultimate summer moodboard. I led the concept, direction, and editing for this hero campaign video for Very, bringing together standout looks and seasonal styling cues into one high-impact reel. From beach-ready co-ords to sunshine-approved accessories, this content was crafted to spark inspiration and maximise engagement across social platforms.
A laid-back, style-forward look at summer dressing for him. I led the direction of this menswear reel for Very, spotlighting breathable fabrics, neutral tones, and easy-to-wear staples. Designed for Reels and TikTok, this piece brings a confident, cool tone to warm-weather wardrobe updates—driving both inspiration and engagement.
Bold colours, breezy fits, and head-turning looks – I concepted, directed this high-summer fashion campaign for Very, showcasing the season’s key pieces in a vibrant, trend-forward format. Designed for maximum impact on social, this reel pairs dynamic visuals with a heatwave-ready wardrobe to drive inspiration and conversion.
A glimpse behind the lens of Very’s high-summer shoot. I directed and edited this BTS reel to capture the energy, styling, and atmosphere of the campaign day—bringing followers closer to the brand while reinforcing key seasonal themes. Designed for Instagram Reels and TikTok, the content gives a polished yet playful look at what goes into producing hero fashion moments.
Sun care meets scroll stopping content. I concepted, directed, and edited this summer beauty reel for Very, highlighting SPF must-haves in a fresh, aesthetic-led format. Designed to educate and inspire, the piece showcases key products with a light, seasonal vibe—perfect for engaging beauty-conscious audiences during the warmer months.
Premium feel meets platform-native content – I concepted, directed this elevated social reel spotlighting Ralph Lauren bags as part of Very’s evergreen brand activity. The goal: to highlight product craftsmanship and styling versatility in a sleek, scroll-stopping format designed for Instagram Reels and TikTok.
A fresh take on Western style for spring – I led the concept, direction and backdrop of this trend-led fashion reel for Very, spotlighting wearable ways to bring cowboy-core to the high street. From denim co-ords to statement boots, this piece was designed to drive seasonal inspiration and engagement across social platforms.
I concepted, briefed, and directed this creator-led reel for Very, partnering with fashion influencer Laura Byrnes to bring seasonal trends to life through a polished, native-feel execution. The content blended western-inspired looks with playful polka dots, designed to feel authentic to Laura’s style while driving product visibility in a scroll-stopping format.
Effortless looks for take off: this airport themed fashion edit was created as part of Very’s Spring campaign to spotlight seasonal hero pieces in a trend-led, travel-ready context. I led on creative concepting and styling direction – combining aspirational visuals with relatable moments to position Very as the go-to for spring wardrobe updates.
Bringing star power to social with this fun, fast-paced "This or That" game featuring Alison Hammond – part of Very’s strategic partnership with ITV. I led on creative production and direction to ensure the content aligned with both brand and broadcaster guidelines, delivering an engaging, personality led piece that bridged entertainment and commerce for maximum impact across platforms.
A trend driven TikTok concept spotlighting key brand partners in a relatable, high engagement travel moment. For this piece, I developed the creative direction and concept and filmed the content to reflect Very’s diverse brand mix, using the familiar airport security tray scenario to naturally showcase hero products. A playful yet effective nod to both utility and style.
Bringing trend culture into the world of retail – this TikTok-style campaign for Very puts a comedic spin on the viral Airport Dad trend, aligning timely humour with March travel moments. I led on creative concepting, scripting and video editing, ensuring it hit the mark for social first storytelling and audience engagement.
Skincare unboxing video showcasing luxury product packaging, first impressions, and clean beauty presentation. High-quality visual content ideal for brand marketing, social media campaigns, PR package reveals, and product launch teasers.
Calm and relaxing Sunday skincare routine content, designed to showcase a full ritual perfect for self-care, skin nourishment, and digital content campaigns. Featuring gentle product application, textures, and mood-driven visuals ideal for beauty brands, skincare marketing, and lifestyle content creation.
High-quality texture and consistency footage of Pai Skincare’s Shimmer Facial Oil. This product content highlights the lightweight, radiant formula with its subtle shimmer — perfect for brand marketing, e-commerce listings, and social media assets. Captures the luxurious, illuminating texture designed for clean beauty lovers and sensitive skin.
Product texture video for Pai Skincare’s latest face oil launch. Showcasing the lightweight, nourishing formula with close-up visuals perfect for marketing, e-commerce, and social media campaigns. Ideal for sensitive skin, this clean beauty oil highlights Pai Skincare’s commitment to natural, effective skincare solutions.
I created fresh, relatable UGC content for a Korean skincare brand launching their new SPF: focusing on everyday application, glow enhancing results, and the product’s lightweight, skin loving texture. The videos highlight the product in natural light, with close up application shots and a calm, aspirational vibe that mirrors the “your skin but better” energy. The tone is conversational and authentic, perfect for building trust and driving conversions with skincare savvy audiences.
I created soft, feminine UGC content for Marc Jacobs Daisy Love Eau So Sweet, capturing the playful, romantic essence of the fragrance. Shot in natural light with dreamy, pastel tones, the content focuses on the bottle’s iconic design and the fragrance’s sweet, airy notes. Think slow motion spritzes, close up texture shots, and lifestyle visuals that evoke carefree confidence and modern femininity : perfect for resonating with fragrance lovers and Marc Jacobs’ signature aesthetic.
I created polished, results driven UGC content for L’Oréal Revitalift Hyaluronic Acid, spotlighting its hydrating benefits and visible plumping effect. The visuals focus on close up application, texture shots, and dewy post-use skin to highlight the product’s instant glow. The tone is informative yet relatable — blending skincare education with aspirational self care vibes to connect with beauty conscious consumers looking for affordable, high performance skincare.
We created UGC-style wellness content, showcasing Ninja’s powerful blender in action—because what’s better than fresh, homemade ginger shots to kickstart your day? From capturing the smooth blend to the perfect pour, we focused on engaging, aesthetic, and organic-style content designed to resonate with health-conscious audiences. The goal? To highlight the ease, efficiency, and lifestyle benefits of Ninja’s product while keeping the content authentic and relatable. This is the kind of scroll-stopping content that grabs attention and drives conversions—because nothing sells like real, user-driven experiences.
UGC content showcasing trending hair accessory clips, styled around effortless beauty and wearable hair trends.
I created elegant, lifestyle focused UGC content for Four Seasons Hampshire, highlighting the indulgent experience of their signature Sunday buffet. The visuals showcase beautifully plated dishes, warm ambient lighting, and relaxed moments that capture the luxurious yet welcoming atmosphere of the setting. The content evokes a sense of elevated comfort and slow living, perfectly aligned with the Four Seasons brand.
I created playful, crave worthy UGC content featuring the Ninja Air Fryer and a trending marshmallow s’mores recipe — combining cosy vibes with quick, satisfying results. The video taps into TikTok food trends with gooey closeups, simple step-by-step visuals and a warm, inviting tone that makes the recipe feel totally doable. It highlights how the Ninja Air Fryer nails that perfect golden toast finish in minutes, making it the ultimate kitchen hack for sweet treat lovers.
Working with Michelle Keegan, capturing authentic, personality-led content that goes beyond just fashion. From fun, engaging Q&A sessions to behind-the-scenes moments that showcase her real personality, we focused on creating relatable, high-energy content that fans connect with. Whether it’s quick-fire styling questions, candid laughs, or interactive audience-driven content, we make sure every piece feels effortless, engaging, and made to perform.
We’ve had the incredible opportunity to work with celebrities like Lucy Meck, capturing fashion edits and behind-the-scenes content that bring their style to life. From curating trend-led looks to shooting engaging, high-energy content, we focus on creating scroll-stopping visuals that resonate with audiences. Whether it’s styled outfit edits, exclusive BTS moments, or dynamic Reels that showcase personality, we craft content that feels authentic, polished, and made to perform.
In a world where TikTok trends dominate feeds, Trend Arc Social taps into viral lip sync audios to create fun, relatable, and highly shareable content that connects with audiences instantly. Whether it’s a cheeky fashion moment, a playful brand reaction, or a humorous take on trending sounds, we craft content that feels authentic, on-trend, and engaging. By pairing the right audio with the right visuals, we help brands stop the scroll and spark conversation—because nothing drives engagement like a well-timed lip sync.
For this fashion summer shoot, we focused on authentic, feel-good content that taps into the real moments of the season—effortless styling, golden-hour glow, and the joy of summer dressing. From unfiltered laughter between shots to candid relatable moments, our BTS content brings the energy of the shoot to life in a way that feels genuine, engaging, and trend-driven. Think behind-the-scenes Reels, playful outfit transitions, and relatable fashion moments that connect with audiences instantly. Because in social media, the best content isn’t just polished—it’s real, immersive, and shareable.
At Trend Arc Social, we don’t just create fashion content—we tap into the latest trends, viral aesthetics, and must-have styles to craft visuals that stop the scroll. From street-style snaps to high-energy Reels, we focus on dynamic, fashion-forward content that feels fresh, engaging, and made for today’s digital audience. Whether it’s a ’90s revival, quiet luxury, or dopamine dressing, we make sure every shot aligns with what’s trending while staying true to the brand’s unique identity. The result? High-impact visuals that drive engagement, spark inspiration, and turn views into sales.
We had the incredible opportunity to attend an influencer fashion edit with the amazing Tara Maynard, capturing exclusive behind-the-scenes content for the launch. From styling sessions to trend-driven outfit reveals, we created high-energy, engaging content that showcased the essence of the collection in a way that resonates with audiences. Our goal? To craft scroll-stopping visuals and dynamic Reels that bring the fashion edit to life and generate buzz across social media
