I concepted, briefed, and directed this creator-led reel for Very, partnering with fashion influencer Laura Byrnes to bring seasonal trends to life through a polished, native-feel execution. The content blended western-inspired looks with playful polka dots, designed to feel authentic to Laura’s style while driving product visibility in a scroll-stopping format.

Bringing star power to social with this fun, fast-paced "This or That" game featuring Alison Hammond – part of Very’s strategic partnership with ITV. I led on creative production and direction to ensure the content aligned with both brand and broadcaster guidelines, delivering an engaging, personality led piece that bridged entertainment and commerce for maximum impact across platforms.