Sunshine styling made easy – I concepted and directed this vibrant summer co-ord reel for Very, spotlighting matching sets as a go-to for warm-weather dressing. Designed for Reels and TikTok, the content blends bold colour, movement, and effortless outfit inspo to capture attention and spark saves.

The ultimate summer moodboard. I led the concept, direction, and editing for this hero campaign video for Very, bringing together standout looks and seasonal styling cues into one high-impact reel. From beach-ready co-ords to sunshine-approved accessories, this content was crafted to spark inspiration and maximise engagement across social platforms.

Bold colours, breezy fits, and head-turning looks – I concepted, directed this high-summer fashion campaign for Very, showcasing the season’s key pieces in a vibrant, trend-forward format. Designed for maximum impact on social, this reel pairs dynamic visuals with a heatwave-ready wardrobe to drive inspiration and conversion.

A glimpse behind the lens of Very’s high-summer shoot. I directed and edited this BTS reel to capture the energy, styling, and atmosphere of the campaign day—bringing followers closer to the brand while reinforcing key seasonal themes. Designed for Instagram Reels and TikTok, the content gives a polished yet playful look at what goes into producing hero fashion moments.

Premium feel meets platform-native content – I concepted, directed this elevated social reel spotlighting Ralph Lauren bags as part of Very’s evergreen brand activity. The goal: to highlight product craftsmanship and styling versatility in a sleek, scroll-stopping format designed for Instagram Reels and TikTok.

A fresh take on Western style for spring – I led the concept, direction and backdrop of this trend-led fashion reel for Very, spotlighting wearable ways to bring cowboy-core to the high street. From denim co-ords to statement boots, this piece was designed to drive seasonal inspiration and engagement across social platforms.

Effortless looks for take off: this airport themed fashion edit was created as part of Very’s Spring campaign to spotlight seasonal hero pieces in a trend-led, travel-ready context. I led on creative concepting and styling direction – combining aspirational visuals with relatable moments to position Very as the go-to for spring wardrobe updates.

A trend driven TikTok concept spotlighting key brand partners in a relatable, high engagement travel moment. For this piece, I developed the creative direction and concept and filmed the content to reflect Very’s diverse brand mix, using the familiar airport security tray scenario to naturally showcase hero products. A playful yet effective nod to both utility and style.

We had the incredible opportunity to attend an influencer fashion edit with the amazing Tara Maynard, capturing exclusive behind-the-scenes content for the launch. From styling sessions to trend-driven outfit reveals, we created high-energy, engaging content that showcased the essence of the collection in a way that resonates with audiences. Our goal? To craft scroll-stopping visuals and dynamic Reels that bring the fashion edit to life and generate buzz across social media