A laid-back, style-forward look at summer dressing for him. I led the direction of this menswear reel for Very, spotlighting breathable fabrics, neutral tones, and easy-to-wear staples. Designed for Reels and TikTok, this piece brings a confident, cool tone to warm-weather wardrobe updates—driving both inspiration and engagement.

Bringing trend culture into the world of retail – this TikTok-style campaign for Very puts a comedic spin on the viral Airport Dad trend, aligning timely humour with March travel moments. I led on creative concepting, scripting and video editing, ensuring it hit the mark for social first storytelling and audience engagement.